Exclusive: Phones dominate 3D searches while gaming and movies lag behind
The HTC Evo 3D and LG Optimus 3D have emerged as two of the top three 3D search terms in the UK over the last three months.
The Evo 3D and Optimus 3D each turned up twice in the top 20 3D-related UK search terms across all search engines in the 12 weeks ending 20 August, according to data from Experian Hitwise exclusively provided to TechRadar.
The handsets took a total of 4.3 per cent of all 3D searches by UK internet users over the 12 week period – the total number of searches across all search engines during that period is nigh on impossible to pin down but averages out at around 6.6 billion.
The hitherto unsuspected public appetite for the two phones has ranked them just under 3D TV in public interest, but above Sky 3D, 3D games and 3D as a generic phrase in the chart.
What does it all mean? Well, we can explain some of the popularity of the two phones by looking at their launch dates; both handsets hit the shops during the monitored period, but the Optimus 3D was first launched at Mobile World Congress back in February and is still generating interest.
Even so, the figures were surprising to us; we’d have guessed that Sky 3D and a number of 3D movies and games would come ahead of the two phones – after all, we’re constantly being spun the line that 3D TV and cinema are here to stay and content is king, with marketing budgets to match.
Instead, only one game-related term (‘3D games’) made the cut at number six, while Piranha 3D was the only film to make it into the top 20 (at number seven).
It’s surprising not to see more gaming and movie titles in the list – particularly given that one of the top 20 was ‘Silver cross 3D’ which, a quick Google search revealed, is a kind of pram.
James Murray, Marketing Research Analyst for Experian Hitwise commented: “The 3D market is rapidly diversifying and whereas last year the focus was very much on 3D films and 3D TVs, this year new 3D products like mobiles are grabbing the attentions of UK consumers.
“Our search data suggests that TVs are still the primary 3D product that people want to purchase, accounting for 10 per cent of all 3D searches online, but as more 3D mobile handsets come onto the market this could be the new dominant 3D platform.”
The top 20 3D search terms in order are as follows:
3D TVLG Optimus 3DHTC Evo 3DSky 3D3D3D gamesPiranha 3D3D shapes3D glasses3D printerSamsung 3D glassesHarry Potter 3D glassesSilver Cross 3DLG 3D phone3D TV without glasses3D picturesSamsung 3D TV3D warehouse3D printingHTC Evo 3D UK Nintendo 3DS peripherals set to kickstart sales?B&O Beovision 7 flagship goes 3D with integrated Blu-raySamsung Series 7 Gamer notebook offers 3D and specsIn Depth: Glasses-free 3D: when will it be in our homes?LG A530 3D laptop revealed 3D truthsOpinion: Why the 3D revolution is a myth3D LiveElbow gig shot in 3D by Panasonic gets Sky premiereSony 3DE3 2011: Sony announces 3D monitor for PlayStation 33D VODSamsung’s free 3D video-on-demand service goes live in the UKHigh-end 3DLoewe unveils pic of its first ever TV
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